Swiss International Hotels and Swiss-Belhotel International are pleased to announce that an arrangement has been made to open a regional and representation office in Switzerland and Europe for Swiss-Belhotel International, the Hong Kong based hotel management company. The office will be located at the headquarters of Swiss International Hotels, Butzenstrasse 39, CH-8038 Zürich.

Swiss-Belhotel International is a growing hotel management group with global expansion and a  portfolio of 32 first-class and deluxe hotels and projects  in China, Indonesia, the Philippines, Vietnam, Australia, Kuwait, Qatar and the United Arab Emirates. Swiss-Belhotel International’s hotels are already members of Swiss International Hotels and listed in the reservation, marketing and website systems of Swiss International Hotels.

Swiss International Hotels will continue to develop a closer relationship with Swiss-Belhotel International and the two companies will assist each other in their respective developments and expansion.

Anne Cheseaux, chairwoman of Swiss International Hotels, says: “For us, accommodating Swiss-Belhotel International in our offices is much more than just sharing a place. We intend to develop a very close cooperation based on our two strong brands. We want to contribute to the branding and visibility of Swiss-Belhotel International in Europe. Swiss International Hotels, throught this cooperation alliance,  will also improve  its positioning in the Asia/Pacific and Middle East regions. It gives both of us more marketing power, which directly benefits our member hotels. The network of hotels of both companies, with different geographical focuses, enables a broader portfolio to be offered to our customers”.

“This  cooperative alliance is a further move in the globalisation of Swiss-Belhotel International”  Gavin M Faull President of Swiss-Belhotel International stated “ and reinforces the expansion of Swiss-Belhotel International with a further strengthening of sales, marketing and reservation services through Swiss International Hotels”. “With this strong link to Europe, Swiss-Belhotel International is expected to grow at even a faster pace and achieve its growth target of over 50 hotels by 2009 and position itself as a major global international hotel management company” .

If you have any further question, please contact
Alain Cheseaux, Managing Partner, alain.cheseaux@sih.ch, +41 79 234 48 70.

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